AtresmediaPublicidadonce againbetter than
themarket
Atresmedia Publicidad grew above the advertising market average
,
which it exceededby almost four points.
Atresmedia Publicidad in 2013 was the best valued sales force on a
global level.
According to a Mediascope survey, the company was rec-
ognizedby the advertisingmarket as the first sales force in the following
attributes: “qualityof salesservice”, “fulfillmentof agreements”and “qual-
ityof grid”.
Antena 3 and laSexta are themostwatchedprivateTV stations bypro-
fessionals of the advertising industry.
Atresmedia radio, almost fivemillion listeners
2013 confirmed the strength
and implementation of radio products of
Atresmedia in theSpanishmarket, accumulatinganaudienceof4,812,000
listeners fromMonday toFriday.
Onda Cero increased its weight in the Group and continued to hold
the best profitability per listener index
, aswell as leadership in listening
minutes per person, with 165minutes. It is theonlygeneralistic radio that
grows (5minutes) compared to theprevious year.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Highlightsoftheyear
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