laSexta, with its best figures in three years
(6%), beats Cuatro for the
first time, which recorded its lowest values, and grows in all slots every
month. Programs suchas
El intermedio
,
Pesadillaen lacocina
and
Salva-
dos
, combinedwith new premieres such as
Encarcelados
,
En el aire
and
El Objetivo
havebeen theperfect combinationof its success.
__
Thenewsprograms of
laSexta
achieved their best year, both infirst
and second edition and extended their lead compared to Cuatro
(9.1%on averageof its editions compared to6.8%of Cuatro).
__
El intermedio
obtained thebest season start in its history: 11.1% and
for the first time exceeds twomillion viewers.
__
Salvados
was the leading program in its slot with an average (dur-
ing its last season) of 14.9% and3,041,000 viewers.
__
Encarcelados
:withanaverageof 9.4%and 1,755,000viewers, itwas
the most impacting program in 2013, while
Pesadilla en la cocina
confirmed itswelcome this yearwith an average this last seasonof
13% and 2,431,000 viewers, exceeding its first season by 1.2 points
(11.8).
Themed channels, leaders in their genre and audience.
Increasing 0.9
points compared to 2012 up to 9.3% (only 0.3 points from the themed
channels of Mediaset, which include an additional channel).
Neox
is the
absolute leader among younger audiences (7.4%);
Nova
among female
audiences with the best year of its trajectory;
xplora
(1.7%), passingDis-
covery Max, was the absolute leader during early morning, even before
moregeneral content channels.
Nitro
(1.7%) alsobeat Energy (1.2%).
Encarcelados,
Salvados, Enel aire,
El Intermedio and
AlbertoChicote.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Highlightsoftheyear
16
