Themerger suited
Atresmedia Televisión
very well, as well as
Atresme-
dia Publicidad
which again grew above themarket level onemore year,
investing in innovationandnewadvertising formulaswhich increased the
efficacyof its campaigns andmade it thecompanywith thehighest eval-
uation among the advertisers.
AtresmediaRadio
againconfirmed its strengthbyachievinganaudience
of almost fivemillion listeners. It shouldbe pointedout that a newbrand
was created:
MelodíaFM
. Therewere alsopositive results for
OndaCero
,
whichmaintained its efficacy with the best profitability rate per listener
and is the only generalist radiowhich grew as compared to the previous
year.
EuropaFM
again surpassed twomillion followers and climbedposi-
tions until it situated itself as the thirdmusical station inSpain.
Atresmedia Cine
again demonstrated that it is possible tomake quality
cinemawhich is alsoprofitable. During2013,we released sevenof the ten
biggest box office hits with takings amounting tomore than 40million
euros.
AtresmediaDigital
continues tobe at the forefront andwas again a pio-
neer with the launch of
Atresplayer
, an audio-visual platformwhich, for
the first time, offered all the video and audio content of theGroup on all
thedevices possible, thus adapting to thedemands of the consumers.
As regards Corporate Responsibility,
Atresmedia
maintains the policy
put into practice some years ago and the commitment to theUNGlobal
Compact's principles. Muchwas achieved in the 2013 financial year. Out-
standing among thesewas our joining theCorporate Social Responsibil-
ityForum, composedof large international communication companies.
Moreover, all themediaof theCompany activelyparticipated in the three
social campaigns undertaken together with theRedCross, Aldeas Infan-
tiles (Children’s Villages) and the Banco de Alimentos (Food Bank). In
total, more than €2,060,000were collected which will make it possible
tohelpmore than8,000 families, more than4,000 children tohave their
basicneedscoveredandmore than 1.5millionpersons toavail themselves
of the fooddistributedby theFoodBanks.
Five years after its launch, the initiative
Ponle Freno
(Put the Brake On
It) continued with its achievements. Outstanding among these was the
start-up of the Ponle Freno-AXA Study Centre for Road Safety, dedicat-
ed to research for the prevention of accidents. Furthermore,
El Estirón
(The Growth Spurt) and
Hazte Eco
(Pass It On) continued their social
awareness work regarding the importance of instilling healthy life habits
in children and care for the environment, respectively.
In 2013, the
FundaciónAtresmedia
chose education as the axis of its ac-
tivities. As an example, mention shouldbemadeof the executionof pro-
jects focused on the improvement of the educational environment and
the recognition of the teacher, with the
Premios iniciativas que educan
(InitiativeswhichEducateAwards)and theevent
Gracias, profes
(Thanks,
Teachers).
2013was a historic year.We are eager todiscover the newopportunities
whichwill arriveandwhetherwewereable togiveour bestwhenwehad
tohead into thewind. Thepromising futurewhichawaitsus isbeyondmy
imagination.
2013was also
markedby
themerger
with laSexta,
a challenge
weovercame
successfully in
record time, and
whichmade
us bigger and
consolidated
Atresmedia as
the referential
communications
group inour
country.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
LetterfromtheChairman
6
