__
Antena 3 is with laSexta, the station that grew the most during
prime time
(1.2 points vs. 2012) thanks to
El hormiguero 3.0
and a
differentiated program, which the audience has recognized every
day:
El tiempoentrecosturas
,
Vivecantando
,
Conel culoal aire
,
Tu
carame suena
,
Top chef
,
Me resbala
and
El peliculón
are some of
its top examples.
__
El tiempo entre costuras set a new way of producing fiction in
Spain
and is the non sporting event most viewed 2013 (4.8million
viewers and 25.3%media share). In addition,
LaCúpula
and
LaBib-
lia
were themost viewed foreign series of the year.
__
Amar es para siempre and El secreto de puente viejo ledAntena
3 to the topof the afternoon slot in 2013
, slot that producedmost
growth (+1.5 points compared to 2012).
El peliculón
and
Multicine
are the leadingmovie containers in their respective slots.
__
Yet another year,
it was the preferred television station for the
younger audienceprofiles
, aswell as the favoriteonweekends.
__
Formula 1 is the most efficient sporting competition in terms of
audiences
and absolute leader of Motorsports. In terms of market
share, the Formula 1 World Championship broadcast on
Antena 3
has become themost competitive sporting event. With a share of
35.6% (2013), ithasexceededeven theChampionsLeague, Eurocup
or ConfederationsCup.
El tiempo entre
costuras, LaBiblia,
theFórmula 1
team, LaCúpula, El
secretodePuente
Viejo andAmar es
para siempre.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Highlightsoftheyear
15
