Themost relevant aspects and information requirements raisedby stake-
holders are:
General aspect
Specific aspect
Material aspect communication
requirements in theAtresmediaCR
Report
Business
Transparency
Current information is considered
sufficient. Commitment shall be kept
regarding the transparencyof public
information.
Social
Organization
andGovernance
CorporateGovernance Corporatepolicies. Organization
of governancebodies and control
mechanisms.
Corporate
Responsibility
Strategy
Definitionof a clear strategy that
encompasses the activities of
Atresmedia.
Services
Content/Values
Descriptionof howGroup values are
appliedduring content selection.
Social action
PonleFreno/El
Estirón/CR campaigns
Descriptionof how campaigns lasted
in time, consolidating results year after
year
Environment
Publicity
Descriptionof environmental
management activities of Atresmedia.
The
Atresmedia
CSR2013Report containsall aspectsand identifies them
with the ‘relevant aspect’ label to facilitate its visualization.
Focus groupwith employees
In order to identify the most relevant aspects for ‘Employee’ interest
group, understand the human resource management aspects that con-
cern them the most and detect areas of improvement,
Atresmedia
ran
in 2013 a specific focus group for this collective, involving 14 employees
chosen at random and part of the various areas and companies of the
Group.
The human resources policy of the Company, as well as its occupational
safety andhealthpolicyor professional development opportunitieswith-
in the organizationwere discussedduring themeeting. Othermore gen-
eral aspects were also discussed such as the perception of
Atresmedia
and its TVmodel or its involvement in society through its various Cor-
porate Responsibility initiatives. Important conclusionswere drawn from
thisdialogprocess,whichshall beconsidered in futureactivitiesdesigned
to improve the employment climate.
Important aspects to improve
Actions executed in2013*
Knowledgeof corporatepolicies andCode
of Conduct
Employees havebeen informed about the
EthicsCode
Language training
The number of employees receiving
language trainingwas increased
Internal communication
The corporatedigitalmagazineMD33was
renewed
*Note: formore informationon actions performed see theEmployee chapter.
[G4-17, G4-18, G4-26, G4-27 ]
[G4-17, G4-18, G4-26, G4-27 ]
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Atresmedia
44
