In 2013,
FundaciónAtresmedia
had abudget of €1,252,418, €300,000of
whichcame from theannual contribution
Atresmedia
makes to the
Foun-
dation
. Over the same period it spent €1,210,159, which has been allocat-
ed to themainprojects underway:
TheYear of Education
,
Campaign for
Children'sRights
,
Project PRO
,
Hospital AssistanceProgramme
,
TeToca!
and
TeToca Junior Project
and the
FundaciónAwards
.
One of the organisation's objectives for 2013 has been to increase and
diversify its funding sources, intensifying its fund-raising activities. As a
result, it has found two new strategic partners, Samsung (with whom it
has signed a collaboration agreement for €400,000) andFundación SM
(which hasmade a donation of €100,000). The support from these two
organisationshasenabled it tocarryoutmore initiativesandbroaden the
impact of the campaigns alreadyunderway.
For FundaciónAtresmedia, 2013has been 'Theyear of education'.
TheFoundationhas been recognised through various awards such
as theCOFAPA (Confederationof Parents of Students) andCODAPA
(AndalusianConfederationof Associations of Parents of Students in
PublicEducation)Awards and theEducation andFreedomAwards,
grantedbyFundel.
It has alsocarriedout specific fund-raising initiatives, suchas selling fold-
ing canvas bags decoratedwith creative designs by
JuliaOtero
and the
GranWyoming
, in collaboration with the Casa del Libro chain of book-
stores. The income obtained will be used for the Foundation's Hospital
AssistanceProgramme.
In this second year of the
Foundation
's Strategic Plan, it has chosen ed-
ucation as the focus of its activities. Consequently, it has been advised
by a groupof experts consistingof teachers, pupils, families, representa-
tives from civil society and the institutions, who have all workedwith the
Foundation
to establishprojects focussingon improving the educational
environment and recognising the important roleof the teacher.
Fundación Atresmedia
has proposed three key objectives for
2014:
_ Improving the new project management and evaluation
tool with an indicator system.
_ Continuing with the Strategic Plan's complementary ed-
ucational initiatives, under the scope of ‘Juntos por la
educación’ (Together for education).
_ Continuing the personalised visits to hospitals
and ministries in other Autonomous Commu-
nities, that allow it to learn about the needs of
each centre and improve the quality of the pro-
gramme and its suitability.
El GranWyoming
designs a folding
canvas bag for
Atresmedia.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
152
