Winners of V
editionPonleFreno
Awards.
PonleFreno celebrates its fifth anniversary in the
Senate
Ponle Freno
celebrated its fifth anniversary in the Senate, as a symbol
of its involvement in public life which goes beyond its commitments as
amedia organisation. Coincidingwith this event, Ponle Freno presented
its '5th Ponle Freno awards' which recognise the people, actions, organ-
isations and public bodies actively involved in improving road safety in
Spain.
The winners in the various categories were: AXA award for innovation
and development, to DRAGER; Ponle Freno Junior award, to Granada
CityCouncil; PonleFrenoPublicaward,which recognises thosewhohave
overcome obstacles, to Rosa González Soldado; and the award for Best
RoadSafety Initiative, voted for by thepublic throughponlefreno.com, to
Madrid City Council for its ‘Concienciación vial para universitarios’ (Uni-
versity student road awareness) campaign.
PonleFreno andAXA launch theStudyCentre
for RoadSafety
One of the biggest initiatives launched by
Ponle Freno
in 2013 has been
the creationof the Ponle Freno - AXAStudyCentre for RoadSafety, de-
voted toaccident prevention research. Itsobjective is toanalyseandpro-
vide information on the causes of accidents and offer recommendations
whichhelp to reduce them.
In2013 thePonleFreno -AXAStudyCentrepublished the reports:
￭
Studyonwhiplash
￭
Studyonovertaking cyclists
￭
Studyon injuries tomotorcyclists
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
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