Our vision
_ Offering society thecommunicationpower of themediachannelsownedby
Atresmedia.
_ Encouraging and achieving positive and tangible changes through long-
term initiatives that helpour society to advance.
_ Ensuring thewell-beingandeducationofchildrenandyoungpeople through
theAtresmediaFoundation.
RELEVANTASPECT
(pag. 140-141)
Committed to society: moving
forward together
One of
Atresmedia
's objectives is to contribute to the progress and de-
velopment of society. To achieve this, the Group actively listens to the
needs andmain concerns of society, and then tries to respond to these
with three action areas:
__
Offering society the communication power of its media channels,
given their great ability to influence public opinion and promote
positive change. The result of this philosophy is the commitment to
running itsown long-termcorporate responsibilitycampaigns, such
as
PonleFreno
,
El Estirón
and
HazteEco
.
__
Active collaboration with NGOs and non-profit organisations to
helpmeet the needs of society through the launch of joint aware-
nessand fund-raisingcampaigns (RedCross, FoodBanksandAlde-
as Infantiles (Children'sVillages)).
__
Through the work of the
Fundación Atresmedia
, an organisation
created by
Atresmedia
that focuses its activities on children and
youngpeople.
The Group puts its commitment to society into practice through a set
of principles governing its activity, set out in its Social Commitment and
CorporateResponsibilityPolicy.
Social
commitment
policy
Positive contribution to society
Transparency andmaximum impact
Awareness and sensitisation
MartaTomas
UNGlobal Compact
“Atresmedia is
muchmore than
agroupof TV
channels. Is a
communication
platform that can
beused to sensitize
civil societywith its
ethical values.”
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
140
