In2013,
Atresmedia
renewed its commitmentwith theVoluntarenetwork
whose objective is to promote corporate voluntarywork as a Corporate
Responsibility tool, raisingawarenessof itspositive impact oncompanies
and its employees, theNGOs and persons involved or areas that benefit
from their actions.
The Group also organizes the Company Solidarity Day together with In-
ternational Cooperation NGO; an annual session that aims to promote
and facilitate social involvement of companies through corporate volun-
tary work. The VII edition was organized in 2013 simultaneously in Ma-
drid, Valencia, Zaragoza, Seville, Bilbao andACoruña. 16 volunteers from
Atresmedia
were involved giving breakfast to homeless and accompa-
nyingwomenwith disabilities in the Cottolengo Padre Alegre de Algete
(Madrid).
Throughout the year,
Atresmedia
employees havebeen involved in these
other projects:
__
Help in social diner Santa María Josefa
:
Atresmedia
reached a
collaboration agreement with Fundación Voluntarios por Madrid,
which allowed 30 volunteers towork periodically in 2013 at the so-
cial diner Santa María Josefa in Vallecas, Madrid, preparing food,
help users of the diner and participating in cleaning tasks. Their
workhelped todistribute food tomore than500persons eachday.
__
CollaborationwithRedCross andAldeas Infantiles
: 20 volunteers
of
Atresmedia
worked answering calls at the call center which col-
lected donations for the campaigns organized by
Antena 3
with
Red Cross and Aldeas Infantiles, in order to prevent evictions and
against childpoverty inSpain, respectively.
__
Una gota, una vida
: During two weeks, three employees of
Atres-
media
participated as volunteers in the project
Una gota, una vida
(One drop, one life) organized by
Fundación Atresmedia
andAM-
REFFlyingDoctors. Thepurposeof theprojectwas todeliverdrink-
ingwater tomore than 2000 children.
__
Foodbank ‘OperaciónKilo’
:
Atresmedia
employees and their fami-
liesand friendsworked in the ‘OperaciónKilo’ campaignsorganized
by the Food Bank in the Community of Madrid in April, July and
November 2013. Thanks to this initiative it was possible to collect
over 200 tonesof food,whichweredestined todifferent collectives
that thebankworkswith suchasunemployed, immigrantsor senior
citizens, amongothers.
__
Volunteers collaboratewithChannel FAN3andPonleFreno
:With-
in the scopeof theHospital AssistanceProgramorganizedby
Fun-
dación Atresmedia
, nine employees were involved in the casting
to head a new section in the children TV channel
FAN3
, available
Atresmedia
volunteers in
Cottolengo and
Senegal.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Humanresources
135
