VCarrerapopular
PonleFreno.
PonleFreno:
five years saving lives
Spotlight
_ Creationof thePonleFreno - AXAStudyCentre.
_ Approval byCongress of a non-legislativeproposal toonlyplace
radars indangerous sections.
_ Presentation of the 5th Ponle Freno awards for the most out-
standing initiatives inRoadSafety.
_ Record involvement and fund raising for the5thPonleFrenoFun
Run.
_ Holdingof the3.0Conferences on International RoadSafety and
Whiplash.
_ Third Edition of the campaign to report signs and road in poor
condition.
Ponle Freno
was launched at the start of 2008 to help save lives on the
road. This initiative has
Atresmedia
's long-term commitment to actively
and decidedly involve itself in initiatives and measures that help to im-
prove road safety and reduce the number of road accidents, one of the
mainblights onSpanish society.
JuntosSí Podemos
(TogetherWeCan) is themottoused topromote this
social action and it translates into a permanent dialoguewith the public,
the Government, victims' associations, automobile and cyclist associa-
tions, road safety experts and anyother groups involved in the issue and
supporting the initiative.
Through the website
the social networks and its
regular newsletters,
PonleFreno
maintains anongoingdialoguewith the
public. Fiveyearsafter its launch,more than 100,000peoplearenowpart
of the Ponle FrenoCitizens' Platform, a group that is actively involved in
the cause and shares a responsible driving attitude. The initiative also
FructuosoMoreno
Escobar
ChairmanTBWA
SpainFAPE
"Thecontinuanceof
social campaigns,
such asPonle
Freno, is evidence
of Atresmedia's
commitment and
belief in itsmodel."
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
142
