ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2013 - page 151

FundaciónAtresmedia
Highlights
_ The Hospital Assistance Programme has helped over 100,000
children.
_ The "Unaescuela,Unavida" (Oneschool,One life) initiative raised
more than€95,000 toward thebuildingof a school and library in
Chad.
_ The "Gracias Profes" (Thanks Teachers) event brought together
more than3,000people.
_ In 2013, Proyecto PRO received the Solidario del Seguro Award
and theAvataHispanaAward.
_ TheTeToca! andTeToca Junior! competitions saw record-break-
ingparticipation.
In2005,
Atresmedia
created the
FundaciónAtresmedia
inorder tochan-
nel the Group's social action. From the very start, the
Foundation
has
focusedonpromotingprojects that help to improve society, inparticular
those related to two of themost vulnerable groups: children and young
adults. The organisation's mission is "to spread knowledge and provide
experiences that allow children to livemore happily and become better
citizens."
In 2013, the
Fundación Atresmedia
adopted a new name and logo, in
order to adapt to the Group's new situation and gain the collaboration
and involvement of
laSexta
. It has also improved the web pages for all
its projects, in linewith the changes introduced in the rest of theGroup's
portals.
To increase the effectiveness of its projects and improve their manage-
ment, it has increased control over thembyusing a tool designed specif-
ically for project planning, monitoring and evaluation.
Revenueof FundaciónAtresmedia (€)
2012
2013
Atresmedia
contribution
500,000
300,000
Donations
85,000
502,382
Subsidies
23,121
30,036
Other income
328,847
420,000
Total income
936,968
1,252,418
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
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