For a week, some of
Antena 3
's programmes, such as
Espejo Público
and
El Hormiguero 3.0
, made special mention of the programme and
informed thepublicof how theycould join inwith the initiative. Thechan-
nel's game shows also ran special editions of their programmeswith the
funds raised donated to the cause. The campaign ended with a charity
gala on
Tu carame suena
where
Antena 3
andAldeas Infantiles SOS ran
a call centre for 16 hours, mannedby volunteers andmore than 50 faces
from
Atresmedia
, who took calls anddonations from thepublic.
The total amount raisedexceeded€708,000and this has allowedAldeas
Infantiles SOS to increase its number of free school lunch grants to 373
and toexpand itsdistributionof food tomore families at riskand tomore
locations. 963 families with an average of three children have benefited
from this project.
Second yearworkingwith theFoodBanks
In2013,
Atresmedia
and theSpanishFederationofFoodBanks (FESBAL)
have undertaken their second joint project, designed to raise funds to
support the work of this organisation, winner of the Prince of Asturias
ConcordAward 2012. As in the first initiative, launched in 2012,
Susanna
Griso
and
Jordi Évole
havebeen the facesof thecampaign,whichhasap-
pearedonall of theGroup'smediachannels. Thecampaignhasmanaged
to raisemore than€55,000 that theFoodBankwill use tohelp themost
disadvantagedgroups.
Additionally, inDecember,
Atresmedia
organised 'OperaciónKilo’ in its fa-
cilities, onbehalf of theFoodBanks. Thanks to the supportof theGroup's
employees, theymanaged to collect more than a ton of non-perishable
food.
TheAntena 3
andAldeas
Infantiles SOS
campaign
against child
poverty
managed to
raisemore than
€708,000.
Atresmedia and
theSpanish
Federation
of FoodBanks
have raised
€55,000 for
themost
underprivileged
groups.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
160
