__
CelebratingWorld Book Day with more than 8,000 children from
different hospitalswith thehelpof the
Foundation
's traditional sto-
ry. The title thisyearwas 'LosviajesdeGustavo'. (Gustavo'sTravels)
__
Handing outmore than 8,000 copies of stories from the collection
'Cuentospor la Integración'(Tales for Integration) tocelebrate Inter-
national Dayof PeoplewithDisabilitywith the littleones.
__
CelebratingWorldHealthDay in leadinghospitalswithCDsof relax-
ingmusic for the littleones.
__
Distributing stationery materials to hospital classrooms and play
centres aheadof the return to school.
__
Freeaccess, thanks tocollaborationwithAulaPlaneta, toanewdig-
ital tool for teachersworking in thedifferent hospital classrooms, so
that hospitalisedchildrenandyoungpeoplecancontinuewith their
studies at their ownpace and in apersonalisedway.
Campaign for Children'sRights: ‘Una escuela,
una vida’ (One school, one life)
In2013,
FundaciónAtresmedia
launched the ‘Unaescuela, unavida’ (One
school, one life) campaign inorder to raisemoney tobuild a reading and
writing centre to allow pupils from 17 primary schools in the Mongo re-
gion (Chad) to strengthen their literacy skills.
During the 20 day campaign, all of
Atresmedia
's media channels were
involved in the initiative, making a sincere appeal for the audience to
take part through textmessages, telephone calls or through thewebsite
In total, this raisedmore than€94,000.
In 2013, the campaign involved the presenter
Carlos Sobera
as its am-
bassador and in addition to the traditional channels, this year it involved
Clear Channel, whichhas improved the initiative's impact.
As recognition for thework carriedout, theCampaign for Children's
Rights has received theRecurraGinsoAward.
The initiative
has helped raise
over €94,000
whichwill go
towards building
a school and
libraryequipped
with reading and
writingmaterial
inChad.
Carlos SObera,
ambassador of
the campaign
UnaSemillaUna
vida. Trancas y
Barrancas, visiting
hospitalizes
children.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
154
