Active collaborationwithNGOs
Atresmedia and theRedCross: 'With your help
we canprevent evictions'
In February,
Antena 3
made the communication power of all its media
channels available to the Red Cross to help the organisation raise funds
for its project to prevent social exclusion and help families keep their
homes. The campaign's objective was to alleviate one of the harshest
consequences of the current economicdownturn: losingone's home.
During the two-week campaign, all the professionals and programmes
on
Antena 3
were involved in this project, with reports on the problem,
specificmentions and special charity editions of someprogrammes such
as
Ahora Caigo
,
Atrapa unmillón
and
La Ruleta de la Suerte
. In parallel,
the initiative was broadcast on
Onda Cero
and
Europa FM
and had a
strongpresence on thewebsites and social networks.
Tu carame suena
,
the
Antena 3
talent showpresentedby
Manel Fuentes
, broadcast a spe-
cial charityprogramme thatmarked theendof thisgreat initiative, which
thanks to the involvement of the public managed to raise €1,300,000.
Themoney raisedhas beendonated in full to theRedCross programme.
As of 15th January 2014, 7,515 families had been helped in 12,657 actions
that included 3,220deliveries of goods (food, clothing, hygiene and san-
itary products, among others) and 9,437 financial grants (support for
householdessentials, healthcare, help towardspayingwater or electricity
bills, etc.).
Atresmedia andAldeas Infantiles SOS, united
against childpoverty
In Spain, child poverty has grown by 10% in just two years and currently
affects 26.2% of all children. For this reason, inOctober
Atresmedia
and
Aldeas Infantiles SOS in Spain came together and launched a campaign
to raise funds for the fight against child poverty and to guarantee that
3,000 childrenwouldhave their basic needs covered for a year.
A total of
1,300,000€were
raised.With this
money theRed
Cross helped
8,377 families
to keep their
homes.
Call center
campaign against
childpoverty in
favor of Aldeas
Infantiles.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
159
