ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2013 - page 143

hasmore than 240,000 followers onFacebook andmore than 12,000on
Twitter.
There arenowmore than 100,000people signedup to thePonle
FrenoCitizens' Platform.
The latest accident figures show the good work being done by Ponle
Freno and all those involved in road safety. In 2013, mortality rates on
interurban roads fell for the ninth consecutive year, with 1,128deaths, the
lowest number since
Ponle Freno
began in 2008. This figure, however,
shows that there is still a great deal of work todobeforewe can achieve
the target of 'zero casualties'.
Mortalityon interurban roads
2008
2009
2010
Source: Directorate-General of Traffic (DGT)
2011
2012
2013
1,128
1,305
1,500
1,729
2,000
2,180
Ponle Freno
identifies concerns and proposes solutions, including: com-
plaints about signs and roads in poor condition; reports on road safety
publishedby thePonleFreno -AXAStudyCentre; awareness campaigns
formotorcyclists; and theCarreraPonleFreno.
TheEuropean
Automobile
Commission
Foundation (EAC)
has presented
Atresmediawith
an award for its
work aimed at
preventing road
traffic accidents
throughPonle
Freno.
ATRESMEDIA
ANNUALANDCORPORATERESPONSIBILITYREPORT 2013
Society
143
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