Annual and Corporate Responsibility Report 2015

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Increasing the accessibility of web portals
Atresmedia Digital's vision is to ensure that anyone with some
sort of disability can access the information on its websites. To
do this it continues adding content and technology which allow
it to fulfil this objective and in 2015 it launched the following
initiatives:
• A more than 10% increase in the content with subtitles on the
Atresplayer platform through the dual language and subtitling
system. Among these are American series such as The Big
Bang Theory, 2 broke girls and Person of interest which are
now fully broadcast with subtitles.
• The electoral debates of general interest held in 2015 were
subtitled and signed in real time, which was recognised and
valued by disability organisations.
• Start of the redesign process for all of the Group's sites to
adapt them to mobile browsing. To do this it opted for the
responsive solution, which during 2015 was implemented in
the websites of neoxkidz, Onda Cero and Europa FM, as well
as on the new verticals (Liopardo and Centímetros Cúbicos ).
Following this line, Atresmedia Digital has committed itself to
adapting to the double A rating (AA) of the W3C accessibility
standard in 2016. It will also continue the responsive redesign
process which will be extended to all of the Group's online
elements and which will incorporate new accessibility measures,
in order to achieve websites which are easier to browse and with
less cognitive load.
The Atresmedia
group has more
than 32 million
fans and followers
through the social
networks
Helping parents
Atresmedia Digital wants to help parents to educate their children and protect them
when using the internet.
Atresmedia and have signed an agreement to boost its content
aimed at parents. In this way, thanks to this portal Atresmedia Digital has
strengthened its commitment to high quality content for all the family. It is an online
magazine in Spanish aimed at parents, and a worldwide leader with more than nine
million unique monthly users (OJD data). All the information, both written and in
audiovisual format, not only has the support of but has also been
signed off by renowned specialists in the sector.
The new content offering of Atresmedia Digital covers a wide variety of themes and
sections, ranging from Pregnancy, Babies, Health, Food, Education, Leisure and a
long list of resources to help parents to care for and educate their children.
Parental control measures have remained on the neoxkidz website.
G4-26, G4-27
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA DIGITAL | 134