Annual and Corporate Responsibility Report 2015

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New businesses,
new opportunities
The Nuevos Negocios area commercially
manages the chain's brands and looks
for business opportunities in activity
segments away from advertising. The
development of New Businesses includes
different lines of operation:
Licences and Merchandising
Following the good performance of the
product launched last year with ONCE, in
the final quarter of 2015 a new product
under the El hormiguero brand was
launched in the market. The initial sales
figures guarantee that this initiative will
continue.
Top chef has significantly increased its
market presence, with new products
and an increase in revenue of over 60%
compared to last year.
One of the most important initiatives
this year was the creation and sale
of the Velvet, Lady Velvet perfume.
Incorporated into the plot of the series
to generate recognition, its success led
to the launch of a jewellery collection for
Christmas 2015.
Together with the Planeta Group, various
publishing launches have taken place and
others have continued to be developed,
such as Objetivo bienestar. The new book
by Karlos Arguiñano, A mi manera was
also released.
The portal , was
strengthened within the ticket market
through an agreement with Ticketmaster,
a leading company in the sector. This
has allowed it to offer new and better
events, with exclusive pre-sales and the
application of a global business model
based, in many cases, on revenue sharing.
Throughout 2015, new products were
launched in the children's slot of Neox
Kidz. A good example is the Mutant
Busters series, the first children's
animation project from Atresmedia TV,
together with Famosa, Planeta Junior
and Kotoc. In this case the Group has
not only carried out the production and
broadcasting, but has also shared in the
profits.
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA DIVERSIFICACIÓN | 138