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Multimedia at the service
of everyone
In 2015,
Atresmedia Digital
continued its commitment to a
strategy that allows it to increase the quality of the content
and services offered to its users, and to improve accessibility to
these and protect children through the development of parental
control tools.
As with the entertainment programmes, drama series and news
programmes from
Atresmedia
, all of the
Group
's Corporate
Responsibility campaigns are present on the social networks,
as well as on specific websites with information linked to the
different initiatives. In 2015 the portal of the new Tolerancia Cero
corporate responsibility campaign was added to this already
significant multimedia presence. This is aimed at combating
domestic violence and its design and development required us
to be particularly careful about browsing privacy and the contact
numbers to direct victims to the help centres.
TWITTER FOLLOWERS
FACEBOOK FOLLOWERS
2013
2014
2015
2013
2014
2015
HAZTE ECO
4,967
5,156
5,780
5,381
5,932
7,778
Ponle Freno
12,093
16,300
19,117
240,651
280,623
267,703
Constantes y Vitales
–
–
2,183
–
–
6,712
Crea Cultura
–
–
14,338
–
–
720
Fundación Atresmedia
–
–
14,632
–
–
4,182
Objetivo Bienestar Junior
7,641
7,904
7,932
6,288
6,782
6,792
Tolerancia Cero
–
–
239
–
–
268
Data from 29 January 2015.
Quality of the multimedia services
Highlights among the measures adopted by
Atresmedia
Digital
to ensure the quality of the multimedia services are the
following:
•
Implementation of new advances in the quality control system
launched in 2014, thanks to which the number of recorded
incidents has been significantly reduced and action and
contingency plans have been established.
•
Strengthening of the team of community managers who serve
the community, responsible for the new services and profiles
of the websites of the television and radio programmes and
series.
•
Extension of the operating hours of web writers and
community managers with a considerable improvement in the
direct response and interaction with the followers, and dealing
with their queries, advice, recommendations, etc.
The new initiative
Crea Cultura
already has more
than 14,000
followers on
G4-26, G4-27
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIGITAL
|
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