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Atresplayer exceeds five million monthly users
In 2015,
Atresplayer
managed to exceed its main competitor by
13%, setting a record 44% distance between it and the rest and
being the leader for eight consecutive months. The
Atresmedia
online video platform managed to exceed five million monthly
users throughout 2015, 22% more than in the previous year. The
acquisition of the Champions League matches and the strong
performance of the
Atresmedia
content made
Atresplayer
's
best ever year possible, not forgetting
7d: el debate decisivo
,
which became the event of the year, for being not only the
most viewed programme on television in 2015 but also the
most viewed on
Atresplayer
, where it managed to attract more
than 300 thousand live viewers, a figure that ensured that 7th
December was its best ever following.
In addition, the improvements made to the platform, such as its
website being adapted for mobile devices and the improvements
to the application (which achieved seven million downloads),
have led to a notable increase in access from mobile devices.
Another significant milestone was the integration of
Nubeox
which, with the incorporation of more than 750 films and all of
Atresmedia
's content, led
Atresplayer
to become one of the
most competitive content platforms on the Spanish market.
But that's not all. In 2015
Atresplayer
strengthened its presence
in Smart TV by incorporating its application into LG Smart
TV, a support which adds to the other devices on which the
platform is already available: PC, tablet, smartphone, video
games consoles and access from Chromecast; as well as the
major operating systems: iOS, Android, Windows 8 and Windows
Phone.
In addition, the opening of
Atresmedia
content internationally
allowed
Atresplayer
to multiply the number of subscriptions
obtained in 2015, compared to the previous year, by five.
Atresplayer
managed to
exceed 5 million
monthly users
in 2015, 22%
more than in the
previous year
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIGITAL
|
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