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The news, programme and drama portals
keep growing
The spectacular performance of the
Antena 3
news portal in
2015 was a key factor in its growth. It managed to exceed the
strong figures achieved in 2014 by 19%, reaching its best figure
in March with more than five million users. The comprehensive
coverage of the year's major news stories, such as the general
and regional elections, as well as the intense activity created
around
7d: el debate decisivo
, were recognised by the users,
who chose the
Antena 3
portal to follow the up to the minute
news.
The drama and programming portals were also of great help in
the growth of the
Antena 3
website. The releases of new series,
such as
Allí abajo
,
Bajo sospecha
and
Vis a vis
; the commitment
to new programming formats such as
Casados a primera vista
and
En tierra hostil
, not forgetting the consolidation of content
such as
El hormiguero 3.0
and
Velvet
, attracted a significant
volume of new users to the portal. Added to this is the creation
of the websites of the new channels the group launched in 2015:
MEGA
and
Atreseries
.
The work performed in handling the
Atresmedia
community
on the social networks was also an essential factor in achieving
these figures. The contribution of the social networks to the
Antena 3
website increased by 12 points compared to 2014.
The Antena 3
News portal
has been a key
factor in the
digital growth of
Atresmedia.
It exceeded the
strong figures
achieved in 2014
by 19%, reaching
its best figure in
March with more
than five million
users
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIGITAL
|
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