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Radio, complete renovation
Constant adaptation to new technologies
is in the DNA of
Atresmedia Digital
.
Therefore, in 2015 it completely renovated
the websites of
Onda Cero
and
Europa
FM
, whose most important improvement
was its adaptation to responsive browsing
for a better user experience. Both have
also been given a modern look and better
manageability, facilitating access to all the
content.
This improvement also includes the
applications for mobile devices, available
in both Apple Store and Play Store,
to listen to the stations live, including
the local ones, anywhere and with the
option to share the content on the social
networks.
Social networks, proximity
generates loyalty
The record figures for 2015 were also
achieved thanks to the
Atresmedia
social
networks. This year has seen the figure
of one million followers on Twitter being
exceeded for the
Antena 3
and
Antena 3
Noticias
accounts, as well as half a million
in that for
laSexta
. On this social network,
the radio stations have also doubled their
number of followers compared to 2014.
7d: el debate decisivo
was the most
talked about televised broadcast in 2015
with more than 2.5 million comments,
and it also accounted for the most social
authors with more than three hundred
thousand, more than for Eurovision.
But as well as improving its performance
each year,
Atresmedia
continues to
be committed to finding new ways of
bringing television to the viewers. That
is why
Antena 3 Noticias
has become
the first news channel in Spain to use
Periscope, a tool which allows users
to see the preview and live news, and
interact with the broadcast in real time.
The
Antena 3 Noticias
Periscope account
currently has more than two million
followers.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIGITAL
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