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The expansion strategy
The general Diversification department is responsible for all of
Atresmedia
's
activity involving business models that do not relate to advertising but that
nevertheless have a high growth potential.
Atresmedia Diversificación
is divided into four broad areas:
Internacional
(International), which is made up of three channels already present in
more than 32 million homes throughout the world;
Media for Equity
, to
take shareholdings in emerging companies in exchange for advertising
campaigns;
Nuevos Negocios
(New Businesses), which covers different
activities such as the use of late night slots, licences and merchandising,
competitions, online gaming and e-commerce projects, such as
Tualbum.es;
Gestión de Derechos Musicales
(Management of Music Rights), from music
publishing and from the exploitation of phonographic rights, the highlight in
this area being the launch of the record label,
Atresmúsica
, in 2015.
ATRESMEDIA
Diversificación