Annual and Corporate Responsibility Report 2015

130 / 239

The best managed community
Added to all of this is the effective management of more than
3.2 million users of the Atresmedia database. To improve the
relationship it had with them to date, informing them about
Atresmedia products and releases, in 2015 it added a survey
and opinion system which allows us to maintain an active
conversation with the users, and therefore improve the services
we offer to them.
The vertical portals grow and beat records
Taken together, the Atresmedia vertical portals exceeded the
audience obtained in 2014 by 42%, and contributed more than
4.2 million monthly users to the group, representing 22% of its
audience.
Atresmedia Digital never ceases in its commitment to vertical
portals and in 2015 it increased its family with another two
themed sites: Liopardo and Centímetros Cúbicos.
In June, the digital area of Atresmedia launched Liopardo, a
humour site which during its first month managed to occupy
the top spot in its category in the multi-platform ranking from
comScore.
Another big event was the incorporation of Guía Infantil to
the group of Atresmedia websites. is a portal
offering content aimed mainly at parents. is also
a leading site internationally and occupies the top spots in the
Family & Parenting category from comScore.
Atresmedia Digital
never ceases in
its commitment
to vertical
portals and in
2015 it increased
its family with
another two
themed sites:
Liopardo and
Centímetros
Cúbicos
José Manuel González Pacheco,
General Manager of Atresmedia Digital,
congratulated for reaching one million
subscribers.
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA DIGITAL | 130