Annual and Corporate Responsibility Report 2015

128 / 239

laSexta.com beats its record with four millions
If 2014 was a great year for the laSexta website, 2015 was
even better. In May, the coverage and following of the regional
elections led to achieve its record performance,
exceeding four million unique users. The continued success of
its most popular programmes such as Salvados , Al rojo vivo and
Zapeando, as well as the incorporation of new formats such as
Constructor a la fuga and Refugiados was also an important
factor in the growth of the laSexta website.
The radio websites, unstoppable
with their new design
If television has managed to excel, the radio stations were not
going to do anything less. The websites of Onda Cero and
Europa FM also achieved some good audience figures this
year. The first managed to grow by 1.5% compared to 2014 and
reached one million unique monthly users in 2015. In March it
also achieved its best ever figure, exceeding 1.2 million users.
Moreover, Europa FM, following a stunning performance in
2014, managed to maintain these figures in 2015 with a monthly
average of 1.2 million unique users.
One of the reasons for the success of both sites in 2015 was
their redesign. Aware of the unstoppable growth of internet
consumption from mobile devices, both websites were upgraded
in 2015 to improve access for users through their smartphones
and tablets, as well as adding a more modern design and better
usability when browsing the content.
The Onda Cero
website managed
to grow by 1.5%
compared to
2014, and reached
one million unique
monthly users
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA DIGITAL | 128