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Moreover, there is a Quality Control
Committee made up of managers from
the areas of content, broadcasting,
internal auditing, production and
marketing. It meets regularly to detect
any incidents that have occurred and
is responsible for assessing these and
undertaking the actions necessary
to resolve them and improve the
procedures.
In 2015 the Committee of the General
Audiovisual Communication Law was
also created. Its main objective is to
analyse and ensure compliance with
this Law by the
Atresmedia
Group, in
matters referring to the broadcasting
of any space that is not considered
a programme (advertising, self-
promotions, and disclosure of the
actions of Corporate Responsibility and
Fundación Atresmedia
, among others).
The Committee's rulings are binding for
all areas.
In order to continue improving the quality
controls, in 2016 it plans to implement
a new commercial management system
which will include a common container
of advertising times. This new system
incorporates technical improvements
which offer greater speed and flexibility
in data processing. It also adapts better
to the special features of each media
segment (television, radio, and internet)
and their management characteristics.
While
Atresmedia
strives to create
controls that ensure compliance with
the General Audiovisual Communication
Law, in 2015 five cases were recorded of
breaches of the advertising broadcasting
time limits, banners and the number of
advertising breaks during a programme,
which led to penalties amounting to
€565,976.
2013
2014
2015
No. of cases
10
3
5
No. of violations
16
7
14
2013
2014
2015
Fines due to violations in television
advertising (in Euros)
780,233
0
565,976
Fines due to violations in advertising
through other media sources (in Euros)
1,000
0
0
Total
781,233
0
565,976
Encouraging social commitment in the advertisers
Atresmedia
is strongly committed to society and promotes the participation of its
advertisers in the Group's Corporate Responsibility actions and campaigns which are most
relevant given their CSR strategies and corporate values. Highlighted below are the most
noteworthy initiatives undertaken in 2015:
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA PUBLICIDAD
|
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