Annual and Corporate Responsibility Report 2015

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Leaders in advertising innovation:
however, wherever and whenever you want

Our
vision
1. To promote transparency, effectiveness and innovation in
commercial communications.
2. To enhance the industry's self-regulation.
3. To improve the effectiveness of the quality controls.
4. To encourage social commitment from the advertisers.
In figures 2013 2014 2015
No. of legal consultations 153 139 150
No. of copy advices 677 772 876
No. of violations 16 7 14
Fines due to television advertising (in Euros) 780,233 0 565,976
Fines for advertising on all other media (in Euros) 1,000 0 0
Value of free NGO spots (in Euros) 5,542,630 3,044,000 3,478,976
Value of free NGO radio spots (in Euros) 4,697,455 3,494,228 2,543,913
Atresmedia Publicidad promotes an
advertising communication model based
on respect and customer service which
sets itself apart through innovation,
quality and responsibility to the listeners,
television viewers, agencies and media
centres.
With this objective, since its creation
Atresmedia Publicidad has followed
some solid ethical working principles
based on the responsible management
of advertising communication and
marketing management, as can be seen
from its Responsible Advertising Policy.
These principles, which go beyond mere
compliance with the law, are based on
the firm commitment to ensure that the
advertising content reflects the essential
values of accuracy, honesty and respect
for human rights.
This working philosophy is implemented
through a strong commitment to
advertising self-regulation, in order
to establish an ethical framework for
responsible and accurate communication.
Under these premises, in 2015 work
was carried out on different initiatives
and processes that seek to reaffirm this
innovative leadership.
Innovation,
research and
effectiveness
Quality control
Social
commitment
Self-regulation
Responsi-
ble and high
quality adver-
tising
Further information on Responsible Advertising Policy
G4-26, G4-27
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA PUBLICIDAD | 120