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Atresmedia Publicidad
works to offer suitable advertising
for all audiences, especially protecting the younger audience.
Therefore, yet again this year, the Group has voluntarily chosen
to extend the enhanced protection schedule on
laSexta
and
Neox
, the channel on which the children's programming slot
Neox Kidz
is broadcast. Moreover, on the children's vertical
space
Neox Kidz
, the advertisers have a multi-platform
environment with specific content for children aged between 0
and 11, in which their adverts can be inserted without the risk of
exposing them to unsuitable advertising messages.
Atres Cobertura schedule of enhanced protection for children
M-F
From 8 am to 9 am and 5 pm to 8 pm
Weekend From 9 am to 12 noon
Atres Afinidad schedule of enhanced protection for children
M-F
From 8 am to 10 am and 5 pm to 8 pm
Weekend From 9 am to 12 noon
Neox schedule of enhanced protection for children
M-F
From 8 am to 10 am and 5 pm to 8 pm
Weekend From 9 am to 3pm
More effective quality control
All
Atresmedia
advertising content is subject to strict controls
prior to its broadcast, which ensures compliance with the law
and the self-regulation codes. This control is carried out through
a triple filter applied by the broadcasting department, the
advertising area and Autocontrol. In 2015, 150 legal consultations
and 876 copy advice requests were made to Autocontrol to
prevent the broadcast of adverts that could violate the self-
regulation codes.
Three time controls have also been established, and daily and
weekly monitoring reports are produced to ensure that the
advertising content is broadcast during the suitable time slot
and that the maximum permitted times are not exceeded.
In 2015, 13%
more legal
consultations
were made to
Autocontrol than
in 2014 in order
to prevent the
broadcasting
of adverts that
could violate the
self-regulation
controls
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA PUBLICIDAD
|
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