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Award for the Be neuro, Be effective study
The
Be neuro, be effective
study, presented by
Marta Rojo
, director of audience
research at
Atresmedia Publicidad
and
Antonio Ruiz
, co-founder and executive
director of the Brain House Institute, was awarded Best Presentation at the 31st
AEDEMO TV Seminar, held in Seville in February. The research reveals how to
maximise the attention and recall of the advertising block, thanks to neuro-scientific
techniques. Its conclusions have allowed different pieces to be created which,
positioned strategically in the advertising break on all the channels in the
Atresmedia
group, increase the level of recall.
Strong commitment to the self-regulation of the sector
In line with its commitment to responsible advertising and audiovisual content,
Atresmedia
goes beyond strict compliance with the laws governing the matter and actively promotes
self-regulation in this field within the sector.
For this reason,
Atresmedia
has voluntarily signed up to various self-regulation codes
which ensure ethical advertising and the protection of the rights of citizens, especially
those of children, beyond strict compliance with the Law.
Atresmedia Televisión
is also an active member and part of the founding group of
Autorregulación de la Comunicación Comercial (Association for the Self-Regulation of
Commercial Communication, Autocontrol), through which it works to improve compliance
with the advertising and competition regulations, as well as to extend the guarantees of
the advertisers, the television chains and, especially, the consumers.
Self-regulation codes signed by
Atresmedia
and the date from which they are valid
Código de Conducta sobre
Comunicaciones Comerciales
de las Actividades del Juego/
Code of Conduct over the
Commercial Communications
of Gambling Activities (2012)
Código de Autorregulación de la Publicidad de
Alimentos Dirigida a Menores, Prevención
de la Obesidad y la Salud (PAOS)/ Self-
Regulation Code for the Advertising of Food
Aimed at Minors, Preventing Obesity and Health
(2010)
Código de Autorregulación
de la Publicidad Infantil de
Juguetes /Self-Regulation
Code for the Advertising of
Children's Toys (modified in
2010)
Código de Autorregulación
SMS/SMS Self-Regulation
Code (2009)
Código de Autorregulación
Publicitaria de Cerveceros
de España/Advertising Self-
Regulation Code for Brewers
in Spain (2009)
Código de Autorregulación
de la Federación Española
de Bebidas Espirituosas /
Self-Regulation Code for the
Spanish Spirits Federation
(FEBE) (2006)
Código de Autorregulación
del Vino/Wine Self-Regulation
Code (2009)
ATRESMEDIA
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