Annual and Corporate Responsibility Report 2015

ATRESMEDIA EVENTOS

New ideas in conferences,

sport and festivals

Atresmedia Eventos

wanted to take a step forward and generate

new business opportunities and it did this by adding the running

of conferences to its existing business areas involving the

organisation of sports and music events.

The key example in 2015 was the

Management & Business

Summit

, the first major gathering of international executives and

leaders organised by

Atresmedia

. This event came about from

the clear need for Spanish executives and entrepreneurs to have

access to specialised training workshops run by international

experts in the areas of economics, business management,

innovation, marketing and human resources, among others.

Over two days, in sessions led by

Atresmedia

, figures of the

stature of

Gordon Brown

Durão Barroso

and

Pau Gasol

among others, shared their knowledge on different areas of

management and business, gained through their professional

and personal experiences. In short, they provided exclusive and

innovative content, capable of inspiring those holding positions

of responsibility in companies.

The first edition was a success, with more than 1,200 attendees,

800 networking connections, 100 ideas to apply in businesses to

improve productivity, a trending topic during the two days of the

forum and more than 6 million hits on Twitter.

Within this same area, and to coincide with the celebration

of World Heart Day,

Atresmedia Eventos

organised the

1er

Congreso de los Corazones Contentos

(1st Happy Hearts

Conference) promoted by Puleva.

Emilio Duró

Paco Roncero

and

Toni Nadal

were the experts responsible for sharing their

knowledge to lay the foundations for leading a healthy life

para llevar una vida saludable.

Patricia Pérez, General Corporate Director,

welcomes Pau Gasol to the MABS 2015.

Atresmedia

Eventos organised

in 2015 the

Management &

Business Summit,

the first major

gathering of

international

executives and

leaders

ATRESMEDIA

| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

ATRESMEDIA PUBLICIDAD

117