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Mission Impossible is another of the
brands that decided to focus on the
productions of
Atresmedia
to promote
the release in cinemas of its latest film.
Two well-known faces from the channel,
Frank Blanco
and
Anna Simón
, were
chosen and a fake trailer was used to
make it seem as if they were involved in
the plot of the film.
For the second year running
Atresmedia
supported the CINERGÍA Initiative from
Gas Natural Fenosa. This new project
brings together cinema and energy. The
companies renewed their agreement to
broadcast and transmit the importance of
the rational use of energy and therefore
contribute to the sustainability of the
energy sources of our country and caring
for the environment.
For another year,
Atresmedia Publicidad
sponsored the third edition of the
Neox
Fan Awards
, the Fanta branded content
that allows the audience to vote for
their favourite artists or programmes.
Fanta once again showed its faith in this
innovative and novel initiative on
Neox
, a
channel with which it shares values such
as fun, modernity, non-conformism and
interactivity.
In the internet area, in 2015
Atresmedia
Publicidad
launched
#XtremeCities
, a
window for the digital branded content,
with the participation of
Atresmedia
and
the Desperados brand from HEINEKEN
España.
#XtremeCities
is a short video
format that can be viewed, with bi-weekly
releases, on the digital platforms of
Atresmedia
and on the
Antena 3
Youtube
channel.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA PUBLICIDAD
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