Annual and Corporate Responsibility Report 2015

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Atresmedia Publicidad also began to market .
This strengthens its commercial offer for the mass consumption
sector in the family target and in the children's sector, which
originally began with the portal
Yet again this year, a focus on customers, innovation, efficiency
and profitability are the four key areas for Atresmedia Publicidad.
Customer focus
In 2015, Atresmedia Publicidad continued its focus on service
and maintained the formulas it launched in 2014, such as the
Advertisers' Office, whose function is to address and resolve
any incidents or complaints made by customers involving
professionals from any area of the company (Legal Advice,
Internal Auditing, Communication, and Corporate Responsibility).
Another formula is the Spot de Oro (Golden Spot), which was
created in order to recognise the most effective advertisements
on the Atresmedia channels. In this way, Atresmedia Publicidad
broadcasts the most viewed advert free of charge on its
channels, accompanied by a banner showing the number of
television viewers it has had.
A variant of the Spot de Oro is the MVP Spot . Viewers choose
the best advertisement of the month from all those broadcast
on the Atresmedia channels, doing so through the website
The one with the most votes for that
month becomes the MVP Spot and is broadcast free of charge
on all Atresmedia Televisión channels.
Atresmedia
Publicidad
continues to
maintain its
service vocation,
as seen from
the Advertisers'
Office, whose
function is to deal
with and resolve
any customer
incidents or
complaints
ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 | ATRESMEDIA PUBLICIDAD | 111