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Support for social initiatives
The involvement in social initiatives both
own and those driven by non-profit
organisations, is one of the identity signs
of all stations of
Atresmedia Radio
. In
2015, this commitment worked out in the
following actions:
•
Support for the main Corporate
Responsibility campaigns of the Group,
such as
Ponle Freno
,
HAZTE ECO
,
Objetivo Bienestar
and
Crea Cultura
,
transmitting road safety, environment
and healthy life habit messages,
among others.
•
Cooperation as media partner of
the initiative
Comparte y recicla
by
Fundación Crecer Jugando.
•
Transmission through interviews
and sections in programs and news
sections of initiatives that are initiated
by
Fundación Atresmedia
, such as
the initiative
Juntos por la educación
,
the
Día del niño hospitalizado
or the
Cuentos por la integración
campaign.
•
Drive corporate volunteering
cooperating as media partner of
volunteering reference events in Spain:
the IX edition of Día Solidario de las
Empresas (Corporate Solidarity Day)
together with Cooperation International
ONG and Semana International del
Voluntariado (International Volunteering
Week) "Give and Gain Day" 2015
together with Forética.
In 2015 Atresmedia
Radio has broadcast
over 21,000 seconds
of publicity spots at no
cost in support on NGO
valued at €2,543,913
•
Transmission of over 21,000 seconds
of publicity spots at no cost in support
of social initiatives driven by non-profit
organisations such as FAD, X Solidaria
or Fundación Desarrollo y Asistencia,
representing over 2.5 million Euros.
Training of new professionals
During 2015, the Group radios have been
especially active in their commitment to
train new professionals:
•
The second year of the
Máster de
Radio Onda Cero
(Onda Cero Radio
Masters) was initiated in cooperation
with Universidad de Nebrija, involving
professionals from the Group radios of
all departments, from management to
editors. 17 students joined this edition;
four more than the first year.
•
Furthermore, both
Onda Cero
and
Europa FM
and
Melodía FM
have worked on the design and
development of
•
the 2015 edition of the
Pro Project
,
with
Fundación Atresmedia
and
Universidad Rey Juan Carlos.
Within the scope of this initiative,
the Especialista Universitario en
Contenidos y Production de Radio
(University Specialist in Content and
Radio Production) course was held,
aimed at students with disabilities;
it was a success and a gratifying
experience for everyone involved.
Onda Cero Radio Masters.
Radio workshop with hospitalised children.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA RADIO
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