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Atresmedia Televisión
also acquired the rights to broadcast the
UEFA Champions League free-to-air for the seasons 2015/16,
2016/17 and 2017/18.
Moreover,
Onda Cero
remains the second most listened to radio
station following the departure of Carlos Herrera, and
Europa
FM
has been established as third in the ranking of music stations.
These figures confirm the strength of the different offerings from
Atresmedia Radio
and, in the case of
Onda Cero
, it is worth
mentioning the extensive changes made to the programming in
order to adapt it to developments in society and consumption.
In the online arena,
Atresmedia Publicidad
was chosen by
Yahoo! to market its wide range of Premium display, native ad
and audience ad products in Spain. The collaboration between
these two major brands has allowed advertisers to benefit from
an online product that is high value from both a qualitative and
a quantitative perspective. According to the latest data from
November 2015 provided by Comscore, the online
Atresmedia
and Yahoo! product achieved coverage of 71%.
Atresmedia
Publicidad was
chosen by Yahoo!
to market its wide
range of products
in Spain
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
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