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Focus on customers, innovation
and maximum profitability
Atresmedia Publicidad
is the largest sales house of multimedia advertising on
the Spanish market, with a share of 19.3% of the total investment in conventional
media. This division sells the advertising of all the
Group
’s supports, offering
multimedia solutions to all its clients.
The most important event of the year was undoubtedly the celebration of the 25
th
anniversary of
Antena 3
.
Atresmedia Publicidad
has taken the claim “25 years full
of emotions” as far and wide as possible, working with all the stakeholders in the
advertising market: audiences, content, institutions, companies and, of course,
advertisers.
In 2015
Atresmedia
also added two more channels to its offering: in July it began
broadcasting the men's channel
MEGA
. And in December another channel,
Atreseries
, joined the Group after
Atresmedia
won a licence in October through
the tender held by the Government.
ATRESMEDIA
Publicidad