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Radio with a service vocation
The
Atresmedia Radio
stations want to be differentiated for their high social commitment
and vocation to provide a service for citizens. This responsibility translates into
transmitting content of social interest and tackles problems that affect listeners, raising
awareness and proposing solutions based on values such as truth, diversity and freedom.
With this objective,
Atresmedia Radio
leads and takes part in several initiatives and social
campaigns around the following lines of action:
Support to social
initiatives
Fostering
the training of new
professionals
Dissemination of social
nature contents
Transmitting content of social nature
Atresmedia
integrates in its radio program, sections and content that respond to the main
concerns of society and that focus from a positive and decisive point of view, in order to
help listeners gain a critical opinion and find real solutions.
Main areas of social interest and the programs that cover them
Social action
•
Change.org of ‘Julia en la onda’
•
Levántate y Cárdenas
•
La brújula
•
Ponte a prueba
Environment
•
Territorio Gallego of ‘Julia en la onda’
•
Rosa de los vientos
Culture
•
Cultureta
•
Gente viajera
•
Movie and theatre agenda in Onda Cero news programs
•
Literature and poetry, and scientific content sections of 'Te doy mi palabra'
Healthcare
•
En buenas manos
•
Objetivo bienestar section of 'Te doy mi palabra'
•
Psychological support section of 'Te doy mi palabra'
Animal wellbeing
•
Como el perro y el gato
For the second year in a row, the
Fin de semana solidario
was
put on antenna; an initiative driven by
Isabel Gemio
within the
scope of her program
Te doy mi palabra
, with the support of
Onda Cero
, aimed at getting funds for research of rare and
minority illnesses. The program collected almost 250,000 Euros
and, above all, it helped to raise awareness about these illnesses
and send a support message to affected parties, through the
multiple stories and testimonies of persons that were obtained.
The “Fin de
Semana Solidario”
(Solidarity
Weekend) of
Atresmedia Radio
collected 250,000
Euros
G4-26, G4-27
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA RADIO
|
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