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Atresmedia Initiatives
•
Puleva organised the 'Corazones contentos (Happy Hearts)' meeting in which, through various presentations,
awareness was raised about the importance of looking after your heart.
•
Clínica Baviera developed the ‘Objetivo Bienestar’ campaign to increase public awareness about the problem of
presbyopia.
•
The Asociación Española Contra el Cáncer (Spanish Association Against Cancer, AECC) provided information about
colon cancer, its prevention and guidelines for action.
Objetivo Bienestar
•
The AXA Foundation continued its collaboration in this initiative by researching and providing information about the
causes of accidents and their prevention, through the
Ponle Freno
/AXA Study Centre..
Ponle Freno
•
The AXA Foundation continued its collaboration with this campaign in order to promote high quality medical research
and health prevention. In 2015 the 'Constantes y Vitales' awards for biomedical research and health prevention were
created.
Constantes y Vitales
•
In 2015 Ecoembes renewed its collaboration partnership with
Atresmedia
to promote recycling in our country.
Hazte Eco
•
The Mapfre Foundation, together with
Fundación Atresmedia
, launched the "Descubre la FP" initiative in order to
promote and publicise Professional Training in Spain.
•
Santillana and Samsung launched the ‘Grandes Profes, Grandes Iniciativas’ awards to promote educational excellence,
recognising and sharing inspiring and innovatory projects carried out in educational centres.
Juntos por la Educación
•
The Mutua Madrileña Foundation launched, together with
Antena 3 Noticias
and coinciding with the celebration
of International Day for the Elimination of Violence against Women, the 'Tolerencia cero' campaign to help raise
awareness about this problem, encourage reporting and raising awareness through educating society.
Tolerancia Cero
It is also worth mentioning that in 2015, and in order to publicise the work of different non-
profit organisations and raise awareness in society about different problems,
Atresmedia
provided NGOs with free advertising spaces on television and radio for a value of
€6,022,293. Highlights among the organisations and projects benefiting from this support
are the following:
Organisation
Campaign
Fundación Policía Nacional (National Police Foundation) Denuncia Violencia de Género (Reporting Domestic Violence)
Fundación Desarrollo y Asistencia
(Development and Assistance Foundation)
Contra la Soledad de las personas mayores
(Against Loneliness in the Elderly )
Fundación Down España
(Spanish Down Syndrome Foundation)
World Down’s Syndrome Day
Plataforma ONG’s (NGO's Platform)
Marca doble X Solidaria para la Renta
(Mark double X Solidarity in Income)
Juegaterapia
Sensibilización Oncología Infantil (Children's Oncology Awareness)
FAD
Lucha contra la Drogadicción (Fight against Drug Addiction)
Fundación Amigos de los Mayores
(Friends of the Elderly Foundation)
International Day of Older Persons
UNHCR
Refugee Aid
Fundación Integra (Integra Foundation)
Lucha contra la Violencia de Género
(Fight against Domestic Violence)
Fundación Isabel Gemio (Isabel Gemio Foundation)
Sensibilización Enfermedades Raras (Awareness of Rare Diseases)
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA PUBLICIDAD
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