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MCN Youtube supera el millón de visionados
The
Atresmedia
multi-channel achieved big milestones this
year: it doubled the reproduction data from 2014, exceeding
one million views throughout the year; in October,
Antena 3
exceeded one million subscribers to its channel, being the first
and only channel in Spain to achieve this; and the group's family
of channels on Youtube has doubled the figure seen in 2014,
accumulating more than 2.5 million subscribers.
Since
Antena 3
created its Youtube channel in 2007 (the first
private TV channel in Europe to do so), its commitment to
content diversification has not stopped, and in 2015 it added
another three channels to its Youtube multi-channel.
Flooxer, the best content on a single platform
Continuing with the commitment to innovation that defines the
digital division of
Atresmedia
, in November 2015 it launched
Flooxer
, a new digital content platform. This is a digital native
site which combines the most popular videos with the most
followed creators on the Internet.
The exponential growth of the viewing of videos on the internet
and the sheer number of them circulating on the Internet
without any type of filter led to the idea of creating a platform
that brings together the short videos of
Atresmedia
on a
platform where the work of the most talented creators in the
cloud can be enjoyed in an orderly and select fashion.
In addition to the fantastic offer of content there is a player
which enables videos to be viewed in 4K and a responsive
design for a better experience from mobile devices, offering
greater speed and manageability.
Flooxer
is also the perfect showcase for the brands. Its formats
allow them to be integrated naturally, increasing engagement
with the users.
Flooxer
brings together the stars of the Internet
in a safe and open environment where the brands find the best
content, with production adapted to the language and form
of consumption on the Internet. More than 2,000 videos, 200
different formats and around 90 creators now fill this website.
The Atresmedia
Multi-channel
achieved major
milestones: it
doubled the
reproduction
data from 2014,
exceeding one
million views
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIGITAL
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