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Internacional Area: more than 32 million
households signed up around the world
The three international channels of the
Atresmedia
group —
Antena 3 Internacional
,
¡HOLA! TV
and
Atreseries Internacional
—
have managed to exceed the figure of 32 million subscriptions
worldwide, which represents a 34% increase compared to last
year.
Atreseries
, the youngest of the three channels, broadcasting since
2014, has experienced rapid growth thanks to signing agreements
with DIRECTV Latam and USA, Movistar TV, Liberty Puerto Rico
and Cable Onda Panamá.
Atreseries
, the only 100% series channel
in Spanish, also released some of the
Group
's most successful
productions, including
Algo que celebrar
,
Sin identidad
,
Bajo
sospecha
,
Vis a vis
and
Allí abajo
, which has led to a sustainable
audience growth.
Antena 3 Internacional
has strengthened its presence in Latin
America, the U.S. and Europe by adding new audiences and
consolidation its distribution. With a very stable schedule, based
on news and entertainment,
Antena 3 Internacional
is today a
leading source of news and an essential channel in the schedules
of pay television operators in Spanish speaking countries.
Two of
Atresmedia
's international channels —
Antena 3
and
Atreseries
— started the year with big new developments.
The group's veteran channel,
Antena 3 Internacional
, began
broadcasting in HD quality throughout Latin America. The U.S.
audience was already receiving the channel in high definition.
Moreover,
¡HOLA! TV
, the result of the agreement between
Atresmedia
and the magazine ¡HOLA!, has grown in countries
like Mexico and Colombia thanks to working with large operators
such as Televisa/IZZI and Movistar TV, continuing its uninterrupted
expansion since its launch in September 2013.
¡HOLA! TV
has
increased its hours of original production to over 550 a year, with
nine self-produced programmes.
The international area of
Atresmedia
ended a great year on one
of the legendary screens in New York’s Times Square, the most
sought after advertising space in the world where more than
450 million visitors pass by each year.
Atresmedia
has therefore
become the first Spanish communication group present in the
iconic New York square.
The international
area of
Atresmedia ended
the year on one of
the famous Times
Square screens,
the most sought
after advertising
space in the
world where more
than 450 million
visitors pass by
each year
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIVERSIFICACIÓN
|
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