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Media for Equity: an established model
Media for Equity
is an innovative investment model through
which
Atresmedia
takes minority shareholdings in start-ups with
a high growth capacity in exchange for advertising.
Following its launch in 2014, the model has become established
and has gained importance. More than 200 projects have
been analysed, which demonstrates the scope for this type of
transaction and the value of television as the perfect media
outlet for launching internet companies.
At year end,
Atresmedia
's portfolio contains ten investee
companies, highlights among which are some of the highest
profile Spanish start-ups, such as
Wallapop
, the geo-localised
mobile application for the purchase and sale of second hand
items;
Promofarma
, a showcase for non-prescription pharmacy
products and a leader in its sector; and
Fintonic
, an application
for self-managing personal finances.
Likewise, during 2015 two significant events occurred which gave
the final boost to the model. Firstly the first sale of one of our
investees occurred, obtaining a very impressive return on the
investment. And secondly, various companies from our portfolio
became paid advertisers of the
Group
, therefore fulfilling the
strategic and financial objectives set.
At year end,
Atresmedia's
portfolio
amounted to
ten investee
companies,
highlights among
which are some of
the highest profile
Spanish start-ups
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIVERSIFICACIÓN
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