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Teletext

Although there is a single teletext service for all of the Group's

channels in terms of the content and organisation of the

information, independently commercially managed are: the

portfolio of commercial spaces on

Antena 3

,

Nova

and

MEGA

on

one hand, and those of

laSexta

and

Neox

on the other.

In this way, the performance is optimised. Despite its

technological limitations, viewers continue to use teletext

extensively, which makes it a suitable advertising format for

direct response advertising, such as insurance or loan companies,

as well as for companies who provide leisure and entertainment

services through 806 numbers.

Tualbum.es

Atresmedia

's commitment to renovation has also been reflected

in the business of

Tualbum.es ,

the digital photography portal,

where users can download free software used to design their

own personalised albums.

In addition to continuing with its commitment to advertising

communication as a way of capturing new customers,

throughout 2015 its website was upgraded to adapt it to the

needs of internet users and the demands of e-commerce.

So, the new

Tualbum.es

website —launched in October— is

suitable for mobile devices (telephone and tablet) and has a

more modern design, to create a positive purchasing experience.

Tualbum.es has

updated its

website to adapt

it to the needs of

internet users and

the demands of

e-commerce

ATRESMEDIA

| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |

ATRESMEDIA DIVERSIFICACIÓN

|

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