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Teletext
Although there is a single teletext service for all of the Group's
channels in terms of the content and organisation of the
information, independently commercially managed are: the
portfolio of commercial spaces on
Antena 3
,
Nova
and
MEGA
on
one hand, and those of
laSexta
and
Neox
on the other.
In this way, the performance is optimised. Despite its
technological limitations, viewers continue to use teletext
extensively, which makes it a suitable advertising format for
direct response advertising, such as insurance or loan companies,
as well as for companies who provide leisure and entertainment
services through 806 numbers.
Tualbum.es
Atresmedia
's commitment to renovation has also been reflected
in the business of
Tualbum.es ,the digital photography portal,
where users can download free software used to design their
own personalised albums.
In addition to continuing with its commitment to advertising
communication as a way of capturing new customers,
throughout 2015 its website was upgraded to adapt it to the
needs of internet users and the demands of e-commerce.
So, the new
Tualbum.eswebsite —launched in October— is
suitable for mobile devices (telephone and tablet) and has a
more modern design, to create a positive purchasing experience.
Tualbum.es has
updated its
website to adapt
it to the needs of
internet users and
the demands of
e-commerce
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIVERSIFICACIÓN
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