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On-line gaming
As a result of the regulation of on-line
gaming in Spain in 2011,
Atresmedia
has
launched the first roulette, bingo, sports
betting and slots programmes in Spain.
In 2015 the Group reorganised its activity
in this area to move to a simpler, more
efficient model, based on operating
through a third-party structure, the
British multinational company specialised
in online gaming, Gamesys Limited. As a
result, the offer has been concentrated
into just one site,
canalbingo.es, with a
broad offer of more than 50 bingo, casino
and slots games.
Early morning content
This business areas makes profit from
time slots that are not appealing for
conventional advertising. It therefore
aims to obtain additional profit through
the broadcasting of specific formats that
generate income without incurring a cost
for the chain.
Currently the early morning content
programming is stable and adapted
to each channel, formed mainly by
instrumentals, telesale programmes and
also online gaming.
In this final area, the agreement with
Pokerstars to broadcast the tournaments
sponsored by the company in Europe
and the Caribbean has been renewed for
another year.
During 2015,
Atresmedia Diversificación
also continued to be the main media
partner of 888, the other major online
gaming operator in Spain, whose Casino,
Betting and Poker programmes have
been shown in the early morning slots on
laSexta
.
For both,
Atresmedia
makes different
contributions in the areas of production,
advertising, content promotion, planning
and optimisation.
ATRESMEDIA
| ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2015 |
ATRESMEDIA DIVERSIFICACIÓN
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