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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA TELEVISIÓN
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Social Content
Reflecting social concerns
Atresmedia Televisión
takes into account in its programming those things
that are currently of concern to society and offers a diverse and analytical
vision of the issues that concern the public to allow them to come to an
informed opinion. Both
Antena 3
and
laSexta
have programmes in their
schedules that contribute to generating critical thinking in the audience.
Some examples are
El objetivo
, with
Ana Pastor
;
Salvados
;
laSexta noche
;
laSexta columna
;
Al rojo vivo
;
Equipo de investigación
and
Espejo Públi-
co
. Through these current affairs programmes, as well as the news bulle-
tins and other current affairs slots such as
A fondo
(
Antena 3 Noticias
),
in 2014 issues such as job insecurity, the sustainability of pensions, the
situation of the victims of the property bubble, child poverty, volunteering
and the effects of global warming were addressed, among others.
Charity specials
During 2014, various charity slots were broadcast during the different
programmes on
Atresmedia
television channels and these have involved
the Corporate Responsibility campaigns of
Atresmedia
and its
Founda-
tion
, as well as the work of other NGOs and non-profit organisations for
which it has helped to collect funds and raise awareness of their work and
certain social issues:
__
¡Boom!
broadcast a special New Year programme with the proceeds
going to the Stop Ebola campaign from Médicos Sin Fronteras (Me-
decins Sans Frontieres).
__
El club de la comedia
broadcast a New Years' Eve special in favour
of Action Against Hunger to combat infant malnutrition.
Over 10% more
signed hours in
2014 compared
to 2013.
In 2014,
Atresmedia
donated the
sum of 171,809
euros to social
projects through
entertainment
programmes, the
highlight being
the programmes
"Tu cara me
suena" and "A
bailar".
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