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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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77
High quality, friendly and
accessible television
Responsible television model
Atresmedia
assumes the responsibility, as one of the country's major
communications groups, to offer high quality content, accessible to all
audiences and meeting the needs and expectations of the viewers. All
of this is done by incorporating the latest technological developments
and promoting its own pioneering, innovative and committed television
model.
Content control mechanisms
To ensure the quality of its content,
Atresmedia Televisión
has a demand-
ing selection and control process that ensures that all broadcasts are in
keeping with the values, ethical codes and policies of the Group.
MATERIAL
ISSUE
OUR
VISION
The vision of Atresmedia Televisión is to broadcast a diverse, in-
novative and high quality mix of information and entertainment.
The following principles are considered in both the creation and
production and the broadcast of content:
1.
To ensure the quality and interest of the content.
2.
To respond to social concerns.
3.
To protect the most vulnerable audiences, especially children.
4.
To promote accessibility to audiovisual content.
5.
To bring the media closer to society.
Atresmedia runs
its own television
model based
on quality, the
diversity of
genres, innovation
and commitment.
“During the seven year relationship between FesTVal and Atresmedia, we have
noticed a change in direction and a commitment to a new schedule, one that
is more family orientated and with entertainment at its core. It is increasingly
difficult to choose the series that will take part in the FesTVal due to the high
quality of them all.
The most notable thing about Atresmedia is the people who make up the team
who share their work with us. Our relationship has changed over the years into
something based on more than just work, into one of being great partners.”
Joseba Fiestras
Director of the Vitoria Television Festival