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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA TELEVISIÓN
|
75
Formula 1, the second most watched sport on
television
Formula 1
once again demonstrates its ability to gather huge audiences
around the television, something that only large events can achieve. It was
again positioned as the second most watched sport after football and the
most popular motor racing competition with 29.3% and 3,073,000 viewers.
La Copa del Rey (King's Cup in football) arrived at
Atresmedia
in Octo-
ber 2013 and the competition improved the average recorded over the
two previous years (20.1% and 4,055,000 on average across the 7 games
broadcast on
Antena 3
). The two semi-finals exceeded 5 million viewers,
becoming the first and third most watched broadcasts from the entire
2013-14 season on
Antena 3
.
laSexta
has broadcast the 2nd division of La Liga (the Spanish football
league) since September 2013. So far in this 2014-15 season, its broadcast
has recorded the best figures for the 2nd division of La Liga in at least five
years: 5.1% and 591,000 followers.
The channel has its own sports analysis brand:
Jugones
. The programme,
with
Josep Pedrerol
, closed its best year with 4.6% and around 600,000
followers, 0.7 more than in 2013.