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ATRESMEDIA
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ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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The most diverse news offer
The news offer on
Antena 3
and
laSexta
continues achieving very positive
results. The two main editions of the news on
Antena 3
closed the year
with 13.1% and 1,783,000 viewers on average.
The Monday-Friday edition of
Antena 3 Noticias 1
(14.3% and 1,879,000,
M-F) was leader in its timeslot, something that has not been seen since
2007; whilst
Antena 3 Noticias 2, M-F
achieved 11.4% and 1.6 million view-
ers on average, in December achieving its second best result of the year.
Moreover, the 1st weekend edition, now with
Marías Prats
and
Mónica
Carrillo
, strengthened its leadership and its position as the most watched
news programme on Saturdays and Sundays with 15.5% and almost 2 mil-
lion viewers.
Additionally, the analysis of the news on
Espejo Público
closed its second
most watched year with 16.8% and 482,000 viewers.
The news programmes on
laSexta
again closed the best year in their
history with growth of 0.8 compared to 2013. They averaged 9.9% and
1,075,000 viewers and were boosted again by the huge difference over
the offerings from Cuatro (7.3% and 780,000). Both the two Monday to
Friday editions as well as the one on weekend afternoons achieved an-
nual record highs.
laSexta Noticias 14:00
achieved 12.7% and more than
1.3 million followers, whereas
laSexta Noticias 20:00
obtained 9.3% and
1,036,000 viewers. Lastly,
laSexta Noticias 14:00 fin de semana
recorded
9.3% with almost 900,000 followers.
However, the daily programmes on
laSexta
are not limited to just news
bulletins.
Al rojo vivo
, with
Antonio García Ferreras
, and
Más vale tarde
,
with
Mamen Mendizábal
, analyse the news headlines each day and have
an audience that is growing constantly.
Al rojo vivo
again achieved the
most viewed year of its history with 579,000 viewers (10.1%) and
Más vale
tarde
also saw a maximum (6.7% and 670,000) with 2.1 more than in 2013.
Friday, Saturday and Sunday nights are also nights for analysis and news.
On Fridays,
laSexta columna
consolidates its effective tandem with
Equi-
po de investigación
and both closed beating their own records.
laSex-
ta columna
received 7.9% of the au-
dience (1,346,000 followers) and
Equipo de investigación
received
8.1% (1,423,000 viewers), which
represents its best ever result.
Moreover,
laSexta noche
(10.5%
and 1,320,000) shines on Sat-
urdays and is up no fewer than
3.2 points compared to 2013,
its first year in the schedule. It
closed the year as the lead-
ing news programme on
Saturday nights.
Lastly, on Sundays,
El obje-
tivo de Ana Pastor
improved
on its results from 2013 with
9.0% and almost 1.8 million
followers.