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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
|
69
Series atresmedia, a fashionable brand
Antena 3
's drama is synonymous with high quality and success, to the
point that it has its own brand, Series
Atresmedia
. The year began with
saying goodbye to
El tiempo entre costuras
, a real milestone in Spanish
drama and the most watched non-sporting programme in 2013. It ended
its run with more than 5.5 million viewers.
In February,
Velvet
was added to the schedule and quickly became a hit.
It has been leader in its timeslot for all its broadcasts, ending its first se-
ries with 4,262,000 viewers and a 21.8% share, and retained its audience
for its second series (22.1% and 4,099,000).
In May
Sin identidad
began, a thriller that was one of the most popular
Spanish series releases in recent years (4,931,000 viewers), and ended as
the preferred option in its timeslot with almost 3.6 million viewers and a
20.1% share. It was also recently selected as "best Spanish drama" at the
Luchon festival (France) in its seventeenth edition.
Other important programmes during the year were
El corazón del océano
and
Bienvenidos al Lolita
. The first, an epic historic production, received
more than 3.4 million viewers (17.3%) on its release. The second, a drama
about a cabaret in crisis, was leader of its timeslot during its first four ep-
isodes, ending with an average of 14.0% and 2,640,000 followers.
In 2014
Antena 3
also launched innovative proposals such as
Cuéntame
un cuento
, in which every episode tells a classic story in an entirely new
way. Its début received more than 2.7 million viewers with the story of
'The three little pigs', also recognised as "best Spanish drama" in the six-
teenth edition of the Luchon Festival (France).
The year also saw the ending of series such as
Con el culo al aire
and
Vive
cantando
. The first ended after three successful series and the second,
which became the revelation series of 2013, said goodbye after its second
series.
“El tiempo entre
costuras” was
the most viewed
non-sports
programme in
2013 and ended
with more than
5.5 million
viewers.