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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
|
ATRESMEDIA TELEVISIÓN
|
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advertisers. It has grown in almost all of the timeslots during the day, is
the most popular option in the mornings and afternoons and is the most
viewed network during the weekends. It is also the most followed network
among young people (13.3%) and viewers aged 45 to 54 (14.9%). It remains
the favourite of the upper-middle and upper classes and has again expand-
ed its following among the middle classes.
laSexta
is the network that has grown the most compared to the previous
year (1.2 points), achieving its best year so far in terms of distance from
its main competitor, Cuatro, which it beat by 0.5 points. Since the merger
it has shown growth every month compared to the same month in the
previous year, therefore completing, at the end of 2014, 27 months of unin-
terrupted growth. It has risen in all the timeslots and audiences and ended
October (8.0%) and November (8.2%) with record highs.
2014 vs. 2013 difference in share for Atresmedia Televisión channels
0.4
0.8
1.2
0
0.2
1.2
0.3
0.4
Source: Kantar Media. Spain. Total individuals
Antena 3 and laSexta, the channels with the most
successful releases
The
Atresmedia
television model likes to receive and relies on the support
of its viewers. Once again this year, the Group's two main channels have
recorded the highest hit ratio for their releases, far ahead of their com-
petitors. In 2014,
Antena 3
consolidated its leading position in drama with
new self-produced programmes such as
Velvet
and
Sin identidad
; and
externally produced programmes such as
Broadchurch
and
Transporter
.
It also successfully released the children's version of one of its most suc-
cessful brands,
Tu cara me suena mini
, and refreshed its game shows with
the inclusion of
¡Boom!
.
laSexta
, meanwhile, continues to strengthen its own model of entertain-
ment to which it has added, with positive results, local versions of var-
ious brands from US television such as
El jefe infiltrado
and
Millonario
anónimo
both expanding the diversity of the network and reinforcing its
personality.
laSexta achieved
the best year in
its history and
pulled away
from its main
competitor.
Since the merger
there have been
29 months of
uninterrupted
growth.