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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA TELEVISIÓN
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Its thematic offer is also popular with the audience. Both
Neox
and
Nova
have improved their results from last year. Neox grew 0.3 points and was
positioned as the second thematic channel on the market.
Nova
, mean-
while, achieved is best ever results with a new annual record: a 2.5% audi-
ence share, 0.4 points more than in 2013.
As for the networks that suffered from the "switch off",
xplora
is the one
that stands out. It had been the leading network in its genre since its
launch and in 2014 it closed its career with a 1.6% average and 2.4% in
commercial target.
Nitro
, meanwhile, was the channel with the most successful television
début: it launched as the thematic channel with the best result in its first
month of operation (1.3% in September 2010) and in its 2014 broadcasting
months it repeated the annual maximum (1.7%) that it achieved in 2013.
laSexta3
managed to meet the viewers' demand for a thematic film
channel. Despite the appearance of new offers, it continued growing and
remained the thematic market's leader. In 2013 it averaged 1.6% before
achieving its best ever year in 2014 with 1.7% and always outperformed its
direct competitor, the Paramount Channel (1.6%).
One of the distinguishing features of the Group's television offer is having
the best professionals. The presenters at
Atresmedia Televisión
are the
most valued according to a study conducted by Personality Media, which
analyses the preferences of Spanish consumers regarding the quality, im-
age and relevance of programming and the professionals on the nation-
al television networks.
Jordi Évole
,
Sandra Sabatés
,
Arturo Valls
,
Matías
Prats
,
Karlos Arguiñano
,
Berto Romero
,
Carlos Sobera
and
Ana Pastor
are the most valued faces on the audiovisual scene and occupy the top
rankings.
Channels on the rise and gaining strength in prime time
Antena 3
has grown 0.2 points compared to 2013 and is the new absolute
leader in the commercial target (13.8%), the audience of most interest to