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ATRESMEDIA | ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014 | ATRESMEDIA | 63
Atresmedia runs the entire selection process in a transparent way, re-
specting the equality of conditions for all applicants and maintaining on-
going communication with the suppliers through the purchase manage-
ment tool.
Self-regulation and participation in
developing the audiovisual sector
Sector forums to which Atresmedia belongs
UTECA Unión de Televisiones Comerciales Asociadas (Commercial Television Union)
ACT (Association of Commercial Television in Europe)
CATSI Consejo Asesor de Telecomunicaciones y para la Sociedad de la Información
(Advisory Council on Telecommunications and the Information Society)
AERC Asociación Española de Radiodifusión Comercial (Spanish Association of
Commercial Broadcasting)
ACR Asociación Catalana de Radio (Catalan Radio Association)
When it comes to legislative developments and the debates that take
place in the sector, Atresmedia maintains an open attitude and one of
entering into a dialogue. The Group is present in the major forums and
associations, in which it participates actively and with a positive focus on
developing public policies and resolving any possible disagreements that
may arise.
Self-regulation commitment
Atresmedia Televisión is a member of Autocontrol (Asociación para la
Autorregulación de la Comunicación Comercial/Self-Regulatory Asso-
ciation for Communications Communications), an organisation that it
helped to set up and through which it collaborates to improve compliance
with the advertising and competition regulations, as well as the extension
of the guarantees for the advertisers, television networks and, above all,
the consumers. .
It is also signed up to the Código de Conducta sobre Comunicaciones
Comerciales de las Actividades de Juego (Code of Conduct on Com-
mercial Communications for Gambling Activities), which has been cre-
ated as a result of the approval of the Gambling Regulation Act in Spain
in 2011, and the company is a member of its Mixed Monitoring Committee
together with other television operators and social organisations.
In the framework of its commitment to children, Atresmedia Televisión
has signed up to the Código de Autorregulación sobre Contenidos Tel-
evisivos e Infancia (Self-Regulation Code of Television and Infant Con-
tent) which ensures that the television content is appropriate for children
during the timeslots provided for this purpose. In 2014, Atresmedia col-
laborated in the re-modelling of the Code's website in
order to facilitate interaction with the viewers. It also actively collaborates
in reviewing the rating criteria for television content, within the working
group formed for this purpose by the Comisión Nacional de los Mercados
y la Competencia (National Markets and Competition Commission).
MATERIAL
ISSUE
G4-26