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ATRESMEDIA
|
ANNUAL AND CORPORATE RESPONSIBILITY REPORT 2014
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ATRESMEDIA
|
59
Sustainability in the value chain
Atresmedia
cares about extending its Corporate Responsibility man-
agement model to its value chain, involving its suppliers in the Group's
mission, vision and values, as well as its ethical principles and Corporate
Responsibility policies.
This desire can be seen from the strict supplier selection process which
also considers economic requirements and social and environmental as-
pects. The Group also applies an exhaustive and rigorous control process
to commercial content and communications in order to ensure that they
conform to the legislative requirements and self-regulation codes the
company has signed up to.
With regards to the suppliers,
Atresmedia
strives to convey to them its
sustainable management model, based on the principles of quality and
commitment. Due to the nature of the sector,
Atresmedia
distinguishes
between two types of supplier:
__
Producers and distributors who supply contents of drama, news,
information and entertainment.
__
Other suppliers of goods and services.
Producers and distributors
The Content Department and Production Department at
Atresmedia
op-
erate a strict content and format selection process, which ensures that
they comply with the internal standards defined and contribute to the
responsible and high quality television model the Group is committed to
providing.
The selection
of suppliers
is carried out
through a
transparent
and demanding
process, which
guarantees the
quality of their
services and
products.
In 2014, 1,960
programmes
and 595 series
episodes were
produced.
Suppliers
Audiences
Advertisers
Atresmedia Value Chain
_
_
Strict selection
_
_
Social Responsibility
Clause
_
_
Selection of
programmes and
content
_
_
Audience studies
_
_
Quality Management
System
_
_
Ethical Code in
content
_
_
Autocontrol
_
_
Codes of Conduct
_
_
Content controls
_
_
Advertising
committed to society